Cyclists getting effectively political - even militantly so. Bloggers uniting, getting picked up by the MSM and influencing policy. The Times launching a cycle safety campaign. This is heady news.
Report on the BBC:-
Cycling safety seems to be moving up the political agenda with The Times newspaper launching its campaign on Thursday.
When the Thunderer gets behind an issue then politicians usually take note.
What the paper's also done very well is to capture the zeitgeist amongst cyclists especially in London.
I've tried to cover cycling issues in the capital for a number of years.
What I've noticed is anger amongst cyclists has increased as the popularity of cycling has increased, but the message has in the last year or so become politicised and targeted.
That's perhaps in part due to the campaigning cyclist bloggers who have given a focal point to the anger.
A notoriously broad, individualistic and diverse church, does the web finally give cyclists a universal voice?
Most cyclists are very web savvy and these bloggers use social media like Twitter and their blogs to unite the message.
This is London based but I suppose it must be happening elsewhere. Cycling matters may even influence elections! That is progress. One day London may look like Copenhagen.