We saw that the physical development of humanity's mother-half would be wonderfully advanced by that universal introduction of the bicycle sure to come about within the next few years, because it is for the interest of great commercial monopolies that this should be so, since if women patronise the wheel the number of buyers will be twice as large. If women ride they must, when riding, dress more rationally than they have been wont to do. If they do this many prejudices as to what they may be allowed to wear will melt away. Reason will gain upon precedent, and ere long the comfortable, sensible, and artistic wardrobe of the rider will make the conventional style of woman's dress absurd to the eye and unendurable to the understanding. A reform often advances most rapidly by indirection. An ounce of practice is worth a ton of theory; and the graceful and becoming costume of woman on the bicycle will convince the world that has brushed aside the theories, no matter how well constructed, and the arguments, no matter how logical, of dress-reformers.
A Wheel Within a Wheel: How I learned to ride a bicycle with some reflections on the way by Frances E Willard (1895)
Frances E Willard was President of the Women's Temperance Christian Union, the most powerful of women's unions. She was charismatic as well as an excellent organiser. I like how when she is calling for rational dress, she points out that it's pretty as well as practical, and also that commerce is on the side of women riding bicycles.
The first mass production of women's safety bicycles came in 1889, when the Stanley Brothers introduced the "Psycho Ladies' Bicycle." That name sounds too good to be true.